Job title: Head of Developer Marketing (remote)

Location: Remote - continental US

Comp range: $140-$170K

Benefits:

  • Health/dental/vision (full coverage for employees, partial for dependents)
  • Industry competitive compensation and stock option plan
  • Unlimited time off and sick days
  • 401k
  • Top-of-line equipment
  • State-of-the-art technology for DevOps and the Internet of Things
  • Work where you want - we're remote first
  • Flexible working hours (UTC-4 to UTC-7)
  • Flat hierarchy and appreciation of individual work
  • Colleagues with decades of experience in the industry

Looking to propel an early-stage startup with your product marketing expertise? Want to leverage your proven high-growth experience and role-up-your-sleeves work ethic to have a lasting impact? Do you love developer focused products and have an interest in building and growing a team from scratch? If so, we would love for you to apply!

About Golioth:

Golioth provides turnkey IoT cloud services with unmatched levels of choice in what matters most to hardware developers: flexibility in hardware, embedded software, messaging protocols, and connectivity. Golioth supports a range of open IoT protocols and connectivity for communication, providing security by default. https://golioth.io/

Why this role exists:

Golioth is looking for a Head of Developer Marketing to lead the charge on a developer marketing strategy and execution of those programs for the company. Developer marketing at Golioth is responsible for creating core messaging & positioning, building brand awareness and affinity among hardware developers, creating and distributing thought leadership content, and driving demand through content, email, events, social media, and PR. As the first Marketing hire at Golioth, you will be responsible for structuring and executing overall developer marketing strategy, working hand-in-hand with the CEO and other executive team members to encourage developers to learn about, try, adopt, use and contribute to the Golioth product line.

Required Skills:

  • 5+ years of experience in developer marketing
  • In-depth working knowledge of product marketing functions and principles
  • Thrive in a remote-first, asynchronous work place where internal communication is critical
  • Metrics set up and analysis to determine marketing performance
  • Go-to-market strategy and execution experience
  • Product + content marketing experience

Qualities:

  • You are self-motivating, self-starting and self-managing
  • You are comfortable with ambiguity
  • You are detailed oriented, hands on and able to write copy
  • You enjoy asynchronous/remote culture
  • You are results-oriented and data-driven
  • You are comfortable with technical topics (no need to be technical yourself but are ok asking questions, pulling colleagues in, and learning about areas you might be unfamiliar with)
  • You are a team player who collaborates well with different personalities
  • You are creative and not afraid to go outside the lines and do things differently

Experience:

  • Experienced marketer with a track record of building brands, creating messaging & position, doing persona development, and producing great content in the tech space, IoT preferred
  • Worked on developer-facing enterprise products in a Marketing role
  • Managed projects, meeting deadlines while maintaining high standards and attention to detail
  • Comfortable setting up a marketing “stack” of tools and systems and tracking metrics closely
  • Executed strategy and pulled people in as needed
  • Created and managed a budget and optimize for ROI over time
  • *Bonus points for experience with open source, dev tools and/or hardware/IoT

Other Responsibilities:

  • Liaise with CEO to set strategic goals
  • Lead in developing clear, compelling messaging and positioning Golioth to align with our key product values and addresses the most pressing challenges our customers are facing
  • Own go-to-market strategy for new feature launches and partner with Product and Developer Relations to drive product adoption
  • Develop and create content including blog articles, social posts, thought leadership pieces, etc leveraging contract resources as needed
  • Work with the Developer Relations team to distill insights and learnings from the community and turn it into valuable content
  • Develop channel strategy to drive awareness and interest for target audiences
  • Track and report on all metrics and continually iterate and optimize for desired goals
  • Manage budget and hire/manage any necessary contract resources

In the first 90-days on the job, you will:

  • Create core messaging, positioning, and persona development for our target audiences
  • Generate awareness + interest from hardware developers and executives at hardware companies
  • Choosing a best option for metrics tracking as well as setting up metrics, especially as it relates to interfacing with the core development team
  • Success will be measured by engagement with website, content, events, and community, and the increase in inbound inquiries and developer usage of the product